Breaking Barriers: Viveen’s Journey as a Female Producer in the Music Industry
In the world of music, many individuals embark on the daunting journey of pursuing a career in the industry. However, for singer-songwriter and vocal producer Viveen, this journey has been far from easy. With the release of her latest EP, “Four To The Floor,” Viveen aims to shine a light on her experiences and make a powerful comeback in the music scene. With a career spanning over two decades in the business, Viveen’s talent has not gone unnoticed.
As a former member of the electronic dance group N-Trance, she has sold over 5 million records, with four UK top ten hits and 12 UK top 40 entries. Despite this success, Viveen’s journey has been plagued with challenges, particularly as a female in a male-dominated production industry. Her struggles have ranged from dealing with unscrupulous individuals who have stolen her songs and taken credit for her work, to being held captive by a production company while in Italy. Even in instances where her songs have been commercially successful, Viveen has had to fight for her rightful royalties for over 15 years.
As she prepares to release her latest EP, Viveen hopes to put these challenges behind her and let her music speak for itself. “Four To The Floor” features five dance tracks, each showcasing Viveen’s powerful vocals and collaborative work with some amazing producers. It is a collection of feel-good, edgy, and bangin’ grooves that exemplify her talents as a songwriter and producer. Through her EP, Viveen hopes to break free from the shadows of her past experiences and gain the recognition she deserves. Tracks like “Should’ve Been You” and “Promise The Moon” display her versatility as an artist, while “Slip Away” and “Let Your Love Show” showcase her ability to create catchy, dance-worthy tunes. In the past, Viveen’s musical prowess has been overshadowed by the business etiquette (or lack thereof) and economic reality of the industry. With the rise of streaming platforms like Spotify and Apple Music, artists are receiving a fraction of the royalties they deserve. However, Viveen remains determined to share her music with the world and make a comeback in the industry.
As she looks to the future, Viveen hopes that her EP will not only be a success but also serve as a reminder of the talent and resilience she possesses. With her powerful vocals, unique sound, and inspiring story, Viveen is ready to take the music scene by storm once again. “Four To The Floor” will be released on Sept 6th, 2024, and is sure to be a hit amongst fans of Donna Summers, Beyonce, and Kylie Minogue. Keep an eye out for this talented artist and give her EP a listen on Spotify upon its release.
